This is the first atricle of three to help you understand Search Engine Optimization and what to do increase you page rank.
Optimising your website is as important today as paying the lights and water. Because without it, your website which should be one of your biggest marketing tools, is probably number 2567 on a Google search for exactly what you trying to sell. For example Hair Care products!
Now there are some excellent ways to increase your "PAGE RANK" in other words getting your website on to the first page of a Google search, not first, when someone types in "Hair Care Products".
Ok well with everything successful comes a plan and a plan with exactly what you want to achieve is getting you page rank up using the least amount of funding and time.
Two massive boaster of page rank is constant updates, not frequently as much as consistent, so make sure your plan has a timeline of ensuring that the changes are done on a consistent basis.
The second is Content Rich Updates. Premier search engines have extremely complex algorithms which crawl your content and not only look for substance in what you type that is relevant to your title but your grammar as well. As so many companies out there who do Search Engine Optimization pay writers in some random country to write random rubbish to create content and make absolutely no sense whatsoever.
So make sure that what you type is firstly unique and secondly grammatically correct. A good website designer will make sure all grammar is correct before making a website live.
Catch you next with part two. so in the meantime get your content ready for how to implement it.